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Wisconsin guns, ammo and gear

Wisconsin Gun, Ammo and Range Gear Buying Guide

A firearm ordered online is shipped to a federally licensed dealer (FFL) you pick near home. At that counter you fill out ATF Form 4473, the dealer runs the background check and charges a transfer fee, and then the gun is yours. Below: those steps, legal hunting weapons by Wisconsin season, national retailers, Wisconsin store towns and range gear.

Towns with storesRetailer departments

Photo: Steve Snodgrass (CC BY 2.0)

Ordering a gun online in Wisconsin, step by step

Ammunition and accessories follow each seller’s shipping policy; only the firearm itself has to pass through a dealer.

1. Choose a dealer at checkout

Order on the seller’s website and enter a licensed dealer close to you as the shipping address.

2. Shipment goes to the FFL

The firearm travels to the dealer’s licensed shop, never to your door. The shop calls when the box arrives.

3. Fill out ATF Form 4473

Bring a photo ID, fill out ATF Form 4473 and wait while the dealer runs the background check.

4. Settle the dealer transfer fee

Each dealer sets its own fee for handling a gun shipped in from someone else, so ask before ordering.

Federal transfer process per ATF; the online sellers in our list ship guns to the buyer’s FFL per their own notes (checked Oct 9, 2026).

Wisconsin towns with a big-box outdoor or farm store

69 stores in 52 towns: Dunham's Sports 23, Fleet Farm 23, Blain's Farm & Fleet 16, Scheels 3, Bass Pro Shops 2 and Cabela's 2.

TownCountyChainStreetSource
AntigoLangladeDunham's Sports449 State Highway 64store page
AntigoLangladeFleet Farm2511 Neva Rdstore page
AppletonOutagamieFleet Farm3035 W. Wisconsin Avestore page
AppletonOutagamieScheels4301 W Wisconsin Avestore page
AshwaubenonBrownBass Pro Shops1499 Lombardi Avenuestore page
AshwaubenonBrownDunham's Sports2779 South Oneida Streetstore page
BarabooSaukBlain's Farm & Fleet1100 South Boulevardstore page
Beaver DamDodgeDunham's Sports1645 N. Spring St.store page
Beaver DamDodgeFleet Farm1815 North Spring Streetstore page
BrookfieldWaukeshaDunham's Sports18200 W. Bluemound Rdstore page
BurlingtonRacineDunham's Sports1120 Milwaukee Ave 100astore page
Chippewa FallsChippewaBlain's Farm & Fleet2583 South Prairie View Roadstore page
ClintonvilleWaupacaFleet Farm500 S. Main Ststore page
DeForestDaneFleet Farm4630 Dalmore Roadstore page
DelavanWalworthDunham's Sports421 South Wright Ststore page
DelavanWalworthFleet Farm1516 E. Geneva Streetstore page
DodgevilleIowaBlain's Farm & Fleet4894 County Road YZstore page
Eau ClaireEau ClaireFleet Farm3165 Old Town Hall Roadstore page
Eau ClaireEau ClaireScheels4710 Golf Roadstore page
Fond du LacFond du LacFleet Farm800 S. Military Roadstore page
FranklinMilwaukeeDunham's Sports6525 S. 27th Streetstore page
GermantownWashingtonFleet FarmN96 W18200 County Line Roadstore page
GraftonOzaukeeBlain's Farm & Fleet1771 Wisconsin Avestore page
Green BayBrownDunham's Sports2430 East Mason Streetstore page
Green BayBrownFleet Farm213 N. Taylor Streetstore page
Green BayBrownFleet Farm2460 Main Streetstore page
HudsonSt. CroixFleet Farm1001 Industrial Streetstore page
JanesvilleRockBlain's Farm & Fleet2421 Humes Rdstore page
JanesvilleRockDunham's Sports1800 Humes Roadstore page
MadisonDaneBlain's Farm & Fleet2202 South Stoughton Roadstore page
ManitowocManitowocDunham's Sports3425 Calumet Avenuestore page
ManitowocManitowocFleet Farm1235 S. Rapids Roadstore page
MarinetteMarinetteDunham's Sports2500 Rooseveltstore page
MarshfieldMarathonDunham's Sports1819 North Central Avenuestore page
MarshfieldWoodFleet Farm1101 W. Upham Roadstore page
MenomonieDunnDunham's Sports1501 Broadway St N 1599store page
MenomonieDunnFleet Farm2003 U.S. Highway 12Wstore page
MonroeGreenBlain's Farm & Fleet405 W 8th Streetstore page
MuskegoWaukeshaFleet FarmW195 S6460 Racine Avenuestore page
New BerlinWaukeshaDunham's Sports15470 W. Beloit Roadstore page
Oak CreekMilwaukeeBlain's Farm & Fleet501 West Rawson Avenuestore page
OconomowocWaukeshaFleet Farm1555 Town Centre Waystore page
OnalaskaLa CrosseBlain's Farm & Fleet9438 State Road 16store page
OshkoshWinnebagoFleet Farm177 N. Washburn Streetstore page
PlattevilleGrantBlain's Farm & Fleet1535 East Business Highway 151store page
PlymouthSheboyganFleet Farm3110 Eastern Avenuestore page
Prairie du ChienCrawfordCabela's33901 St Hwy 35store page
RacineRacineDunham's Sports5600 Durand Avestore page
RhinelanderOneidaBlain's Farm & Fleet1601 E. Timber Drstore page
RhinelanderOneidaDunham's Sports2175 Lincoln Streetstore page
Rice LakeBarronBlain's Farm & Fleet2011 South Main Streetstore page
Rice LakeBarronDunham's Sports2900 South Main Streetstore page
RichfieldWashingtonCabela's1 Cabela Waystore page
ShawanoShawanoDunham's Sports1211-a E. Green Bay St.store page
SheboyganSheboyganDunham's Sports3506 Kohler Memorialstore page
Stevens PointPortageDunham's Sports5601 Highway 10 E.store page
Stevens PointPortageFleet Farm5590 Highway 10 E.store page
Sturgeon BayDoorDunham's Sports1300 Egg Harbor Roadstore page
SturtevantRacineBlain's Farm & Fleet8401 Durand Avenuestore page
Sun PrairieDaneBass Pro Shops1350 Cabela Drivestore page
VeronaDaneBlain's Farm & Fleet600 Hometown Circlestore page
WatertownDodgeBlain's Farm & Fleet1400 West Main Streetstore page
WaukeshaWaukeshaBlain's Farm & Fleet2310 Kossow Roadstore page
WaupacaWaupacaFleet Farm2016 Farm Drivestore page
WausauMarathonDunham's Sports226464 Rib Mountain Drstore page
WausauMarathonFleet Farm1811 Badger Avenuestore page
WauwatosaMilwaukeeScheels2400 N Mayfair Road (opening)store page
West BendWashingtonDunham's Sports1291 W.paradise Drivestore page
West BendWashingtonFleet Farm3815 West Washington Streetstore page

Wisconsin store rows from the Bass Pro Shops, Cabela’s, Scheels, Blain’s Farm & Fleet, Dunham’s Sports and Fleet Farm store lists (Fleet Farm partly via storelocators.com), retrieved October 19, 2026. The store lists do not say which stores sell firearms or ammunition; call first. Sportsman’s Warehouse lists no Wisconsin store. Local gun shops are on each county page.

National gun and ammo sellers for Wisconsin buyers

None of these retailer links carries an affiliate code.

RetailerDepartmentsWisconsin stores
Sportsman's WarehouseGuns   Ammo   ExtrasNo store row
Palmetto State ArmoryGuns   Ammo   ExtrasNo store row
Bass Pro ShopsGuns   Ammo   Extras2 Wisconsin stores
Cabela'sGuns   Ammo   Extras2 Wisconsin stores
BrownellsGuns   Ammo   ExtrasNo store row
MidwayUSAGuns   Ammo   ExtrasNo store row
Guns.comGuns   Ammo   ExtrasNo store row
OpticsPlanetAmmo   ExtrasNo store row
Primary ArmsGuns   Ammo   ExtrasNo store row
Academy Sports + OutdoorsGuns   Ammo   ExtrasNo store row
Bud's Gun ShopGuns   Ammo   ExtrasNo store row
Lucky GunnerAmmo   ExtrasNo store row
Target Sports USAAmmo   ExtrasNo store row

Department links from each retailer site (list checked Oct 9, 2026). Wisconsin store counts from the store rows in our list (October 19, 2026).

Legal hunting guns and bows by Wisconsin season

The legal weapons per season under the 2026-27 DNR rules, so a new rifle, shotgun, muzzleloader or crossbow matches the hunt it is meant for.

Season or topicLegalNot legal
General (all hunting)Rifle, shotgun, handgun (18+), muzzleloader, airgun, bow and arrow, crossbow (min. 100 lb draw), falconry.Fully automatic weapons; shotguns larger than 10 gauge for migratory birds; tracer/incendiary/explosive/poison projectiles; shot larger than T (buckshot allowed for furbearers, F for migratory birds); laser sights (except Class C permit); suppressors without federal license; aircraft/drones; felons may not possess firearms.
Archery and crossbow deer seasonBow and arrow under archery license; crossbow under crossbow license (upgrade for both); broadhead arrows/bolts of expanding design.Crossbow on an archery license or bow on a crossbow license without the upgrade.
Gun deer, metro gun, youth/disabled, antlerless-only and Holiday huntsAny legal firearm or airgun with single-projectile expanding bullets; bows and crossbows may be used under a gun license during firearm seasons.Non-expanding or multiple-projectile loads for deer; rifles under 26 in. overall/16 in. barrel or shotguns under 26 in./18 in. barrel without federal license.
Muzzleloader-only deer seasonMuzzleloaders firing a projectile loaded only from the muzzle.Black powder revolvers (cylinder-loaded).
BearFirearms, bows, crossbows with expanding single projectiles; bait (all zones) and dogs (A, B, D only, max 6 per pack, tattooed or collared).Dogs in Zones C, E, F; hunting in dens or dumps.
ElkAny weapon legal for deer: vertical bows, crossbows, muzzleloaders, centerfire handguns and rifles.Baiting; group hunting (only the licensee may shoot).
Wild turkeyShotgun or muzzle-loading shotgun with multi-projectile shot shells, bow and arrow, crossbow; non-toxic shot on NWRs and WPAs.Rifles/handguns; recorded or electronic calls (exceptions for certain disabled and deaf hunters); live or electronic decoys; dogs in spring; bait.
Migratory game birdsShotgun fired from the shoulder (max 3 shells, plugged), bow, crossbow, falconry; non-toxic shot BB, BBB, T, F or smaller.Lead/toxic shot for ducks, geese, snipe, rails, coot, gallinule (and dove on DNR land); rifles, handguns, traps, nets; sink boxes; moving motorboats; electronic calls; live decoys; more than 200 ft decoy spread from cover; bait.
Upland birds and small gameShotgun (game birds: multi-projectile shells only), rifle/handgun for small game mammals, airgun, bow, crossbow, falconry.Single projectiles for game birds; lead shot on WPAs; baiting small game.
Furbearers (hunting) and unprotected speciesFirearms (buckshot allowed), airguns, bows, crossbows; lights at point of kill on foot for coyote, fox, raccoon and unprotected species.Shining while possessing a weapon; night hunting for bobcat; baiting coyote or bobcat.
Firearm deer seasons (handguns)Handguns for hunters 18 and older (concealed carry requires license).Handguns (including muzzleloading handguns) for hunters under 18.

From the DNR Fall 2026-Spring 2027 hunting regulations (DNR source 1, DNR source 2, DNR source 3, DNR source 4, DNR source 5), checked October 19, 2026. Read the full regulations before hunting.

Put the new gun to work in Wisconsin

After the purchase, Wisconsin pages to visit

Buying a gun in Wisconsin, asked and answered

Will a gun I buy online come to my house in Wisconsin?

No. It ships to a licensed dealer, where you complete Form 4473 and the dealer runs the background check before handing it over.

What does a dealer charge for a transfer?

Every dealer sets its own transfer fee; call the shop before you order.

Must ammo ship to an FFL too?

No. The dealer step covers firearms only; ammunition ships under each seller’s own policy, which often asks for an adult signature at delivery.

Which chains have Wisconsin stores in this list?

Dunham's Sports (23), Fleet Farm (23), Blain's Farm & Fleet (16), Scheels (3), Bass Pro Shops (2) and Cabela's (2). The store lists do not say which ones sell guns, so call ahead.

Does Amazon sell ammunition?

No. Amazon sells neither guns nor ammunition; the links here are for muffs, glasses, targets and bags.

Which firearms are legal for Wisconsin gun deer?

Any legal firearm or airgun with single-projectile expanding bullets; bows and crossbows may be used under a gun license during firearm seasons.

What hunting weapons does Wisconsin allow in general?

Rifle, shotgun, handgun (18+), muzzleloader, airgun, bow and arrow, crossbow (min. 100 lb draw), falconry.

Where can a new Wisconsin gun owner get range time?

The Wisconsin range guide lists 319 ranges, 60 of them on the DNR public range map and open to the public.

Does this site earn money from these links?

Only the Amazon ones might; retailer and store links pay nothing.

Next stop, a Wisconsin firing line

Other photos on this page: simonov (CC BY-SA 2.0); Chris Yarzab (CC BY 2.0); U.S. Fish and Wildlife Service – Midwest Region (CC BY 2.0).